By rhaden on
2/28/2011 12:23 PM
Our customers' business environment is changing, and so is ours.
As our customers focus increasingly on “cloud” technologies and deployments, Customer Dynamics is making changes to keep up with the demands of our customer base.
We are making across the board changes from a traditional consulting arrangement with our customers. In the old model, we would sell software licenses and contract with our customers for individual projects. The customer would have large one time capital expenses for the cost of software and consulting services. This took cash reserves out of play that might be needed for other priorities.
Another problem with the old model was that it put our CRM customers into a “project” mentality, where they believed that once the Project was finished the CRM system was complete. We have found, through our years working with enterprise systems, that CRM is not just a project but an overall company philosophy – one based on a culture of change and continual improvement.