When implementing CRM, I’ve heard the same concern from some business owners and sales executives. This is usually verbalized as something like, “Joe is our Top sales guy and he isn’t excited about CRM. I can’t turn Joe into a data entry clerk just to support CRM” or “how can I make my top performers use the system (CRM) when they account for 80% of the sales? Implementing CRM will shackle my sales people to doing data entry, and hurt my sales.”
To answer these types of fears, there are really only 3 different possibilities.
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